Tom Carvel

Carvel is making an attempt to franchise stores around the world. The founder of the soft ice cream concept, Tom Carvel, passed away about ten years ago. He did his own radio and TV commercials and even though they were unpolished, they were very effective. Cookie Puss and Fudgie The Whale were household names in the New York metropolitan area because of the quality of the product and because of Tom Carvel's commercials. As a matter of fact, he'd often refer to the Carvel line of cakes and soft ice cream as "product."

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